Our Work

Media Support Partnership advises cli­ents on com­mu­nic­a­tions approaches to help solve com­plex prob­lems, as well as man­aging and eval­u­ating media-led pro­jects, for example promoting HIV/AIDS social and beha­viour change in southern Africa.

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Media Support Partnership works with broadcasters and other media partners on specific development-related projects.

Media Support Partnership (MSP), a registered charity (Number SC031594), was founded in Inverness in 2001 by: Gordon Adam, formerly of BBC World Service and Radio Scotland; Thomas Prag, former MD and Chairman of Moray Firth Radio, member of the Radio Authority and Highland Councillor; and Neil Shaw, formerly finance director of Moray Firth Radio and financial consultant.

MSP works with partners (mostly in Africa and Asia) on specific development-related projects, for instance a radio soap opera in Zambia to tackle issues around safe sex to help stem the spread of HIV/AIDS, or a weekly radio magazine programme produced by children for other children in Mozambique to look at a range of social issues including HIV.

In Somalia, MSP partnered with one of the country’s most courageous broadcasters HornAfrik Media, to devise and teach an 18 month long conflict-sensitive journalism training programme with one of the country’s most courageous broadcasters, HornAfrik Media.

In Afghanistan, MSP mounted an interactive radio programme for young people Straight Talk for four years which tackled topics ranging from the value of elections to arranged marriages and showcasing local pop-culture.

Gordon Adam was one of a team of three consultants who researched the Pakistani media’s response to the Taliban-fuelled conflict for the UK’s Department for International Development.

More recently MSP has supported ‘Don’t Walk Away’ in Nigeria focused on mob violence, an anti-corruption TV project in Zambia and the Trojan Women Project for Syrian refugees.

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